Optimalisasi Produksi Dan Pemasaran Untuk Penguatan Ekonomi Lokal Komunitas Usaha Tani Lele Sumberjaya

Abstract

This community service initiative aims to enhance the capacity of the BP Sumberjaya catfish farming group in Tambun, Bekasi, West Java, by optimizing their catfish cultivation practices and product marketing. The primary challenges faced by the group include limited technical skills in catfish farming, feed management, and a reliance on conventional production and marketing methods. The probiotic enriched feed, practical instruction on operating submersible water pumps, and guidance on creating a Facebook business page and digital promotional content. Evaluation was conducted by comparing questinnaire results collected before and after the intervention. The average evaluation score from 55% to 80%, reflecting an improvement in the group’s understanding, knowledge, and skill regarding the cultivation of sangkuriang catfish, specifically concerning the use of probiotic feed, submersible water pumps, and the creation of digital marketing content thereby contributing to the welfare of the farming group. Improved production efficiency and quality techniques can lead to higher yielda and increased income, aligning with SDG 1: No Poverty. Furthermore, the development of digital marketing content creates economic value and fosters sustainable business growth, which supports SDG 8: Decent Work and Aconomic Growth.